Today's lesson

Genre: Use magazine.

a category of media products classed as being similar in form and type

Genres operate alongside narrative constructions in line with audience expectations, eg magazines of a particular genre are expected to contain a specific kind of narrative discourse ( language)

Appropriate generic conventions of existing magazines. 

eg Student magazine:

generic conventions?

up beat, cheesy, school featured background, academic setting, talent - students, not particularly high production values. 

Narrative discourse: contents: relevant to student life, events, interview with head girl, university items.

Music Magazine:

Generic Conventions? Feature main article artists on front, eye contact, 

prices, links to websites, got to sell, USP, might be linked to genre of music represented? 

Narrative Discourse: language different- colloquial, specific terms relating to genre 

indie genre, title of magazine part of ND but also closely linked to the genre of music its representing eg `pulse”

Aesthetic: visual aspect/brand identity ‘created an indie aesthetic’.

Plan for: 1b) An audiences enjoyment f a media product depends on their awareness of Genre'. Explain how you used or subverted conventions of Genre to target your audiences.

1. Define audience readings: negotiated reading preferred, oppositional readings
2. understanding of genre developed and became more defined student-music
3. Focus on either music/student & how you either subverted or used-refer to research a bit.
4. LIAR generic conventions of language, 
5. I: from schools point of view, or music magazine-commercial, zeitgeist.
6. A: negotiated reading
7. R: how your talent is represented (oppostition of student look-music look)
8. Conclude: Every audience will consume a product differently depending on their demographic. We all come to a product with slightly different expectations. Music journalism in particular is very genre orientated and an audience who has purchased a specific product will have done so with an interest in that area. I used/subverted conventions and found from my audience feedback that......