Evaluation Questions

You need to start thinking about this:

G324 is marked and internally standardised by the centre and marks are submitted to OCR by a
specified date, a sample is then selected for external moderation. The unit is marked out of a total
of 100 marks: 20 marks for the planning and research and its presentation; 60 marks for the
construction; 20 marks for the evaluation.

In the evaluation the following questions must be answered:
 In what ways does your media product use, develop or challenge forms and conventions of real
media products?
 How effective is the combination of your main product and ancillary texts?
 What have you learned from your audience feedback?
 How did you use media technologies in the construction and research, planning and evaluation

1. A promotion package for the release of an album, to include a music promo video, together
with two of the following three options:
 a website homepage for the band;
 a cover for its release as part of a digipak (CD/DVD package);
 a magazine advertisement for the digipak (CD/DVD package).




Section A: Theoretical Evaluation of Production
Candidates answer two compulsory questions. The first requires them to describe and evaluate
their skills development over the course of their production work, from Foundation Portfolio to
Advanced Portfolio. The second asks them to identify one production and evaluate it in relation to
one theoretical concept.
Question 1(a) requires candidates to describe and evaluate their skills development over the
course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this
evaluation must be on skills development, and the question will require them to adapt this to one or
two specific production practices. The list of practices to which questions will relate is as follows:
 Digital Technology
 Creativity
 Research and planning
 Post-production
 Using conventions from real media texts
In the examination, questions will be posed using one or two of these categories.

Question 1(b) requires candidates to select one production and evaluate it in relation to a media
concept. The list of concepts to which questions will relate is as follows:
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 Genre
 Narrative
 Representation
 Audience
 Media language
In the examination, questions will be set using one of these concepts only.
In some circumstances, candidates will be expected to select the production that appears to relate
most effectively to the specific concept that arises in the exam question. However, the requirement
for candidates to evaluate one of their productions in relation to a concept does not assume that
the concept will necessarily always fit easily and in an orthodox way. Thus in some cases
candidates will be describing their productions in terms of them not relating straightforwardly to the
concept. For example, a candidate producing three websites over their two portfolios might
describe ways in which websites cannot be understood easily through applying conventional
narrative theory. Whether the candidate applies the concept to the product or uses the production
to challenge the concept, it is essential that candidates are sufficiently knowledgeable about the
concept for either approach. Candidates may choose to write about work undertaken at AS or A2,
main task or preliminary/ancillary.

stages?

As the question for 1(b) is different in focus for each
assessment session, and draws from a list of possible concepts, candidates should either prepare
to answer on more than one of their productions (so they can choose the production in response to
the specific demands of the question) or prepare an evaluation of one production which covers all
of the possible concepts.

Level 4 16–20 marks
 There is excellent research into similar products and a potential target audience.
 There is excellent organisation of actors, locations, costumes or props.
 There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
 Time management is excellent.
 There is an excellent level of care in the presentation of the research and planning.
 There is excellent skill in the use of digital technology or ICT in the presentation.
 There are excellent communication skills.

The questions that must be addressed in the evaluation are:
 In what ways does your media product use, develop or challenge forms and conventions of real
media products?
 How effective is the combination of your main product and ancillary texts?
 What have you learned from your audience feedback?
 How did you use new media technologies in the construction and research, planning and
evaluation stages?

Level 4 16–20 marks
 There is excellent understanding of the forms and conventions used in the productions.
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 There is excellent understanding of the role and use of new media in various stages of the
production.
 There is excellent understanding of the combination of main product and ancillary texts.
 There is excellent understanding of the significance of audience feedback.
 There is excellent skill in choice of form in which to present the evaluation.
 There is excellent ability to communicate.
 There is excellent use of digital technology or ICT in the evaluation.




Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following
technical skills:
 holding a shot steady, where appropriate;
 framing a shot, including and excluding elements as appropriate;
 using a variety of shot distances as appropriate;
 shooting material appropriate to the task set;
 selecting mise-en-scène including colour, figure, lighting, objects and setting;
 editing so that meaning is apparent to the viewer;
 using varied shot transitions, captions and other effects selectively and appropriately;
 using sound with images and editing appropriately for the task.



The first question will ask students to focus on their skills development in relation to one of the
following production practices: digital technology; creativity; research and planning; and using
conventions from real media texts. Question 1(a) asks students to describe their skills
development and will consequently need discussion of at least two productions. Question 1(b) is
specific to one production piece. The second question will require students to evaluate their
work in relation to one of the following concepts- genre, narrative, representation, audience and
media language.
Will they need to refer to Foundation or Advanced production
work in this?
Either or both. They may refer to their main task, or their preliminary/ancillary tasks. And in
addition, they can refer to production work that they have done outside their A- level course.
Note, though, that this is ‘in addition’ and that the work must be relevant.